I am a results-driven and strategic full-stack marketing leader with over 15 years of experience, specializing in driving brand and e-commerce revenue growth for industry-leading companies. Throughout my career, I have demonstrated a strong ability to leverage data, content, and creative assets to develop innovative omnichannel, digital, media and e-commerce strategies that have consistently driven sales, increased in-store footfall, enhanced brand metrics, and generated high-quality B2B leads. My approach challenges conventional practices, prioritizing cost efficiency and effectiveness to achieve maximum impact.

Performance Marketing World 100 Powerlist

"Seb Bardin is famous across the marketing industry for bringing together disciplines that were previously working in silos, using digital to connect the dots and drive significant sales for brands. With over 15 years of in-house experience across Sony, Shell, Unilever and now Coca-Cola, Bardin can often be found on stage at events extolling the virtues of D2C commerce and B2C experimentation."...Read more

Unilever - Create a GREAT experience by adapting Amazon's Flywheel to grow sales and drive efficiency in the Home Care category - ROAS: +30%, items ordered: +25% and CPA: -75% for Home care sales in the UK on Amazon.

Retail media Strategy - Pedigree

Case Study: Retail media strategy for a job interview with Mars Petcare (based on a simple brief with no private information shared by the recruiter). While the outcome was negative, this is a strong retail media strategy capable of driving growth, if we can break internal silos and invest in resource and technology

Unilever: Tested Voice commerce campaign that drove With 1.6M audio impressions, and a conversion rate of 18%.

The relevancy of the message was key as 90% of the sales took place when we ran the Festive season audio ad from the 24th Dec to the 6th Jan.

Copy of Mobile Journey Marketing - Data - Sony

Sony - Mobile user journey: Campaign with Ogury to generate more insights about media behaviour before purchase and improve brand metrics

Work on Cleanipedia- 2021

Unilever - Venture lead of Cleanipedia.com - The website engaging with consumers with exclusive content about cleaning and laundry, is now the fastest and most visited website at Unilever, collecting around 60% of the 1st party data for the Homecare business. The data deployment is bringing value through media efficiency as well as growth of online sales.

Sony - UEFA Champion's League sponsorship EMEA real-time social media activation - M&M Award 2017 finalist

Shell - Responsible for the digital activation of the ADF Freedom Riders - M&M Award 2014 winner

Shell - Non-disruptive product placement in EA's game Need for Speed

Shell - Responsible for the media plan and digital activation of the advertising funded programme : Driven to Extreme - M&M Award 2013 winner

Lead Generation - paid media

Symantec - Deliver the B2B / Lead generation strategy using social selling, content creation and media

UK - Econometric

Sony - Deliver the yearly econometric modelling to identify the optimal media mix to achieve the sales target

Black Friday 18 Performance Review

Sony - In-housing performance marketing using a hybrid model across the EU 5 drove great results for the business for Black Friday 2018 with a ROAS of £12 and around £2.5M revenue

Point of view about digital marketing at conferences, in industry publications and in the national press:

Podcast: Time for a Reset: The Marketing Podcast: DTC, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical and digital shopping experience: https://podcasts.apple.com/us/podcast/reinventing-the-shopper-experience-at-the/id1504655307?i=1000619234119
POV on in-housing on MediaTel: https://mediatel.co.uk/newsline/2018/12/03/in-housing-is-about-control-not-costs
Campaign Live/Ad-Tech Conference: https://www.campaignlive.co.uk/article/brands-making-priority-fix-murky-programmatic-next-year/1451599
POV on the digital spend with the IAB (digital advertising body) in The Independent: http://www.independent.co.uk/news/business/news/uk-companies-online-advertising-spend-10-billion-more-last-year-2016-pwc-a7678536.html
How to grow an eCommerce business during a recession: https://us02web.zoom.us/webinar/register/WN_wutWjy5FR9mQOSnL6T8LgQ
Things will only get meta - or will they? Is the metaverse a useful channel or a genuine game changer? at Ecommerce Expo 2022 https://www.ecommerceexpo.co.uk/conference-programme-2022/things-will-only-get-meta-or-will-they-is-the-metaverse-a-useful-channel-or-a-genuine-game-changer
Don’t forget the fundamentals when marketing in the metaverse https://propellergroup.com/dont-forget-the-fundamentals-when-marketing-in-the-metaverse/

Performance Marketing World 100 Powerlist

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